The
AI-Enhanced
UX Process
A 10-page framework for product and design teams that want to leverage AI without losing the human insight that makes products succeed.
"The design process is dead" made headlines. Here's what's actually replacing it — and why facilitation matters more than ever."
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20 years designing
what people actually feel.
I've spent two decades leading design across companies like Cisco, Disney, Hasbro, and CBS Interactive - shipping products across consumer entertainment, media, and enterprise. I earned the Design Thinking Champion award from Design Innovation Global and facilitated workshops at Cisco Live and Cisco Connect LatAm.
Built for leaders navigating
innovation in the age of AI.
This guide was born from a real conversation happening in the design world right now - the idea that the design process is dead. After sitting with Jenny Wen's argument and pressure-testing it against my own experience working across US and Latin American markets, I wrote this framework to offer a more nuanced answer: AI is transforming how fast we build, but the strategic thinking, cross-cultural sense-making, and facilitated alignment that design thinking provides? That's not dying. It's becoming the most valuable capability in the room.